Bare Spa isn’t just a waxing studio—it’s a beach-inspired escape that invites clients into a world of sunlit calm and coastal nostalgia. For this project, we developed a brand identity that captures the essence of a seaside retreat, where every visit feels like a sun-drenched day by the ocean. Drawing inspiration from 70s surf culture and soft, inviting textures, the visual language is both modern and playfully nostalgic, aligning perfectly with Bare Spa’s warm, down-to-earth ethos.

We created a cohesive suite of visuals that extend from Bare Spa’s digital presence to in-studio materials, making each touchpoint feel immersive and intentional. Every brand element—from the logomark to the typography and color story—was crafted to bring clients into a radiant space that feels nostalgic yet fresh.

Through this brand transformation, Bare Spa has a distinct identity that not only reflects its laid-back coastal inspiration but also establishes a memorable presence within the waxing and skincare industry.